The mobile phone, the thing people rely on the most to keep in touch with their families, friends and the news about what is going on in the world, can also be the worst source of contagion. Unbeknownst, we unlock our phone around 80 times every day and touch the screen 2,617 times, according to a study. That’s 80 – well, maybe 2,617 – extra chances of catching COVID-19.
To raise awareness about this issue and help change people’s everyday behaviours, we've created a series of wallpapers called #AntiCovid19Screensaver. Now every time you touch the screen, the problem is literally highlighted, working as a reminder to wash your hands and disinfect your phone screen. Because washing your hands and then handling your full-of-germs phone makes washing your hands in the first place pointless.
The idea began as a peer-to-peer invitation on Instagram. Using stories, we invited people to try this experiment. By simply taking a screenshot, everyone could grab the wallpaper and set it as a background reminder on their own devices.The only goal is for people to use it and spread the #AntiCOVID19Screensaver instead of the virus.
Created by Renato Tata & Stefania Esposito. Free to use for everyone.
The project has been featured in Ad Age, Little Black Book, Clube De Criação, Ads of the World, Best Ads on TV, the global network WPP and the mobile screens of real people.
